Hypenet Marketing Group

Digital Marketing

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Why Real E-Commerce Photography Still Beats AI-Generated Imagery

We’ve always been about more than pixels and code. Series Eight is where stories unfold, brands find their edge, and ideas become tangible. Now, we’ve taken things up a notch with S8 Studios—our dedicated creative space in Portugal for content, photography, and everything in between. It’s not just a studio. It’s where products find their

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IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection

IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life.  IKEA has built a brand on culture, comfort, and connection, turning shopping into a spatial experience shaped by food, storytelling, and even unexpected trends like IKEA dating. So, behind

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Creating Impactful UGC Scripts for Authentic Engagement

User-generated content (UGC) has emerged as a powerful tool for engaging audiences and building trust online. When executed correctly, UGC can drive interaction, raise brand awareness, and even influence purchasing decisions. But to achieve these results, the key lies in creating impactful UGC scripts that resonate with your audience.In this article, we’ll explore how you

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Uber Marketing Strategy: How Digital Innovation and Social Media Drive Global Success

Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with digital marketing. The ridesharing company owns a fleet of cars, SUVs, and independent vehicles that

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How to Surface Actionable Insights Fast for Marketing Client Meetings?

What your clients want is clarity. They need to know what’s working, what’s not, and what comes next. And fast.  You’ve got a client meeting in 15 minutes. You open the dashboard, scan the numbers, and… now what? You don’t have time to dig through every metric or second-guess what’s important.  You want to show

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Apple Marketing Strategy: What Brands Can Learn & Apply Today

Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, it’s not surprising that the brand was voted multiple times as the overall winner of the CMO Survey Award for Marketing Excellence.  At the core

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6 Digital Marketing Tactics That Actually Work for Cybersecurity Startups

If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with more generic marketing approaches in other industries, the security space demands something different—authority, expertise, confidence,

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