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What your clients want is clarity. They need to know what’s working, what’s not, and what comes next. And fast. You’ve got a client meeting in 15 minutes. You open the dashboard, scan the numbers, and… now what? You don’t have time to dig through every metric or second-guess what’s important. You want to show […]
How to Surface Actionable Insights Fast for Marketing Client Meetings? Read More »
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, it’s not surprising that the brand was voted multiple times as the overall winner of the CMO Survey Award for Marketing Excellence. At the core
Apple Marketing Strategy: What Brands Can Learn & Apply Today Read More »
If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with more generic marketing approaches in other industries, the security space demands something different—authority, expertise, confidence,
6 Digital Marketing Tactics That Actually Work for Cybersecurity Startups Read More »
PPC results don’t exist in a vacuum. What looks like strong performance in one industry might be underwhelming in another. That’s why marketing agencies need a clear way to compare their clients’ data against industry norms. Without context, even high-performing metrics are misleading. Running a successful PPC campaign is all about knowing how those clicks
Why Your Agency Needs To Be Monitoring PPC Benchmarks? Read More »
The way we do business has fundamentally changed, and so has consumer behavior. The current landscape estimates a staggering growth in e-commerce. In 2023, it is estimated that retail e-commerce sales will exceed $5.8 trillion, and by 2027, sales are expected to grow by 39 percent to over $8 trillion. The primary driver of this
How Are Advanced Technologies Changing the E-commerce Industry for the Better? Read More »
Online and digital content is now everywhere and a huge part of all types of businesses. Managing and keeping track of your digital assets is now more important than ever. Especially as digital assets are expected to generate a revenue of US$46,320.0m by 2025. So let’s take a closer look at what a DAM system
How Digital Asset Management Can Result in Better Marketing Read More »
The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International Fashion Show in London, we spoke to top jewellery designers about what’s really working in
Marketing Strategy That Works: How Jewellery Brands Are Winning in 2025 Read More »
Are you looking for external marketing support to boost brand visibility, launch and promote a new product, or break into a new industry? A good marketing agency can help you do all that. And more. It can, for instance, catapult a small local brand into national prominence. By crafting a targeted digital ad campaign to
Choosing the Best Marketing Agency for Your Business Goals: A Guide Read More »
Gen Z marketing campaigns are where authenticity counts, memes have become part of everyday culture, and brands that don’t adapt risk falling behind. The majority of Gen Zers gainfully employed in full-time, part-time, or freelance roles, and they constitute a quarter of the workforce. So, they’ve been earning money for a while and are eager
The Ultimate Guide to Gen Z Marketing Campaigns (+ Strategies Analyzed) Read More »
Audio advertising is a powerful way to connect with audiences in all types of markets. And it doesn’t just highlight what your business offers—it can bring your brand’s personality to life. Compared to traditional print and digital strategies, audio offers key advantages, like access to attentive listeners. In fact, podcasts—one of the biggest vehicles for
A Guide to Audio Advertising Read More »
