Hypenet Marketing Group

Digital Advertising

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Nostalgia Marketing: Real-World Examples to Drive Engagement in 2024

Do you ever find yourself scrolling through social media and suddenly seeing something that takes you right back to your childhood? That’s not just a coincidence—it’s a powerful marketing strategy known as nostalgia marketing.  We can’t blame you; nostalgia marketing has proven highly effective. It fosters social connectedness and decreases the desire to hold onto […]

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5 Powerful Sports Marketing Strategies With 8 Inspiring Campaign Examples

Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as keep the interest of die-hard sports fans alive. In fact, global sports sponsorship spending is

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Only Guide You Need to Start an Advertising Agency: 10 Steps to Success

Starting a business is always something, but to start an ad agency, you must know the tips and tricks to reach the full growth potential while avoiding pitfalls as much as possible. When you read this blog post and follow 10 steps, you’ll be completely ready to start an ad agency.  Here’s what you’ll learn

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Google Consent Mode: Navigating Privacy-Led PPC Marketing

On March 6th, 2024, Google launched Google Consent Mode for all advertisers reaching users from EU, EEA, and the UK. On July 31st, 2024, Google Consent Mode started applying to ads reaching users in Switzerland. Now, two quarters after Google Consent Mode came into force, it seems that a lot of PPC Marketers and companies

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5 Captivating Retargeting Ad Examples to Re-Engage Your Audience

Let’s step into this scenario for a moment: you’ve invested time and resources into creating a great marketing campaign, only to watch potential customers leave your website without making a purchase. It feels like watching sand slip through your fingers, doesn’t it? We think so too. This is a common pain point for brands like

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Don’t Lose Your Clients! Build Customer Satisfaction for Digital Agencies

To stand out, you have to ensure customer satisfaction, and the foremost step to take is what 76% of companies now do: providing customer support outside of typical business hours. This is a great way to demonstrate a company’s commitment to being accessible whenever their clients need them. But, of course, the secret to having

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Key Strategies to Ace Your Agency’s Pitch Presentations 

Stepping into a pitch meeting often feels like stepping onto a stage. It’s a moment to shine and show potential clients why your marketing agency stands out. However, great agency pitch presentations don’t just come together overnight.  A pitch presentation needs to be carefully crafted to capture attention, communicate value, and convince clients that this

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Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Remember scrolling through endless newspaper ads or flipping through magazines hoping for something interesting? Those days are gone. Businesses have shifted their focus to the online world, and for good reason. Digital marketing agency ad campaigns can increase brand awareness, build lasting sales, and cultivate customer loyalty in ways print advertising simply can’t compete with.

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Grow Your Agency’s Influence: The Power of Speaking at Marketing Events

The digital hustle is real and we’ve all been there – lost in the sea of amazing digital agencies, all vying for the same attention. But what if there was a way to cut through the noise and establish your agency as a thought leader? Enter the stage (literally!)  Speaking at marketing events isn’t just

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5-Step Guide: How to Get More Attendees for Your Marketing Event

In today’s environment fueled by AI, it’s easy for digital marketers & agencies to assume that faceless online interactions are the future of marketing. But, in-person and online/virtual marketing events remain a powerful tool for building relationships, boosting brand awareness, and generating leads.  So much so that, statistics show that event-based interactions leave a lasting

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