Beauty & Cosmetics Marketing

Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches.  Sephora has built an experience beyond being a brand, and they have: To better understand what makes Sephora such a standout in the beauty world, I’ve put together a detailed breakdown of Sephora’s marketing and advertising strategies.  Feel free to skip […]

Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, we wanted to uncover what actually works in beauty advertising. So, we analyzed 300 of