Beauty & Cosmetics Marketing

How can skincare brands improve their marketing strategies in a world where very popular young figures like Hailey Bieber, Rihanna, and Selena Gomez frequently pop out new products?  That’s the question many beauty marketers are asking today. In an environment where celebrity-led brands dominate headlines and instant hype, skincare brands must sharpen their cosmetic marketing […]

What does it take for a beauty campaign to grab attention while dominating timelines, and selling products out before shoppers can click “add to cart”?  In an industry as saturated as beauty, it’s not enough to simply launch a new lipstick or moisturizer. For a campaign to truly break the internet, it requires a blend

Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time when most brands double down on digital engagement, Lush walked away from the algorithm, choosing instead to prioritize mental health, ethical integrity, and real-world connection. And while

Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches.  Sephora has built an experience beyond being a brand, and they have: To better understand what makes Sephora such a standout in the beauty world, I’ve put together a detailed breakdown of Sephora’s marketing and advertising strategies.  Feel free to skip

Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, we wanted to uncover what actually works in beauty advertising. So, we analyzed 300 of