Automotive Marketing

Imagine a car brand that reaches nearly every corner of the globe and delivers around 6.6 million vehicles in just 9 months.  That brand is Volkswagen.  However, the Volkswagen Group isn’t merely selling vehicles; it’s selling an identity of sales over generations. It’s an empire of mobility that owns twelve brands from seven European countries,  […]

To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise. BMW is considered as one of the leading producers of luxury and state of the art vehicles for many

Maybe the most innovative car company in the world is Tesla. With its game-changing electric vehicles and futuristic technology, it’s no surprise that Tesla has become a household name. This strong appeal is reflected in Tesla’s impressive customer loyalty: 87% of Tesla owners stay loyal to the brand, significantly outpacing other major players in the

Without a solid marketing strategy, we wouldn’t know quattro™ all-wheel drive and the sleek German engineering of Audi.  When you peel back the layers, Audi’s 4Ps marketing mix emerges as the foundation supporting every campaign, social media push, and traditional ad buy. In this blog post, I’ll share insights into their SWOT analysis, laser-focused audience