AI Marketing

The term “generative AI” has recently become almost ubiquitous. But what is generative AI in its true sense, and what should we expect from it?  At its core, generative AI represents a subset of artificial intelligence designed to generate content—be it text, images, or music. Unlike traditional AI models that respond or react, generative AI […]

Could AI for digital marketing genuinely transform your entire advertising strategy? Without a doubt! Crafting an effective marketing strategy using ChatGPT prompts is a journey that begins with a profound understanding of your target audience – their likes, dislikes, and how they prefer to converse. These insights are the building blocks for prompts that resonate

In the ever-evolving realm of digital marketing, campaigns have taken various shapes and forms. We’ve seen the journey from straightforward banner ads to dynamic video content, and now we’re ushering in an era dominated by intelligent systems: chatbots and AI. These technological marvels are not just another buzzword; they’re shaping how businesses interact with their

Picture this: It’s 2030, and you’re entrusting your brand’s entire marketing campaign to an AI entity, fully equipped to understand your consumers, predict trends, and craft the perfect strategy.  Does it sound surreal? Then, let’s think again, because we’re at the threshold of this groundbreaking transition. Welcome to the age of AI agencies, where digital

We have heard about AI for quite some time, but only now the talks and predictions have materialized into something concrete. OpenAI’s ChatGPT – an AI-powered chatbot – was released in November 2022 and had 100 million users by January 2023, making it the fastest-growing app in history. ChatGPT suffered a data leak three months