AI Marketing

If you don’t have AI in your marketing, your marketing is about to die. While some teams still juggle manual workflows, the ones pulling ahead are using AI to write content, optimize SEO, personalize campaigns, and break down data—all before lunch. (With human touch, editing, creativity, and control, of course!) So, AI marketing statistics outline […]

In just a few years since AI took off, it has evolved from being the shiny new toy in marketing to the backbone of how agencies operate. In fact, according to Forrester’s 2024 report, 91% of U.S. advertising agencies are either using or exploring generative AI.  But implementing AI successfully isn’t as simple as plugging

There are a lot of moving pieces to PPC campaigns.  On the one hand, you need to research for keywords, write content, and stay on top of what competitors are doing.  On the other hand, you need to create performance reports for clients, monitor campaigns, and adjust bids constantly. Through this all, it’s easy for

Businesses, including digital marketing agencies and advertising companies, are now aiming to automate workflows for better outcomes. AI agents appear to be one of the most effective ways to achieve this.  Undeniably, the rise of AI marketing has also naturally led to the increasing prominence of AI agents. In other words, AI agents became the

With so much to do and so little time, AI marketing automation is the ultimate way to get ahead.  But before we dive into its magic, here’s a quick question: What exactly is an AI agent? An AI agent is there to handle the heavy lifting: creating content, analyzing data, managing campaigns, and personalizing how

AI is popping up everywhere in marketing these days leading us to think about the ultimate clash: AI vs marketing agencies. Sure, AI can handle data and trends, but what about the creativity and the human touch that agencies are known for? Maybe it’s not about one replacing the other but finding a way for

When we think about search results, the image of endless lists of links and the snippet from a website comes to mind. However, search habits are evolving. According to Salesforce, 34% of people now turn to AI for learning new things. The appeal lies in receiving a comprehensive answer that directly addresses the question, a

Digital marketers often rely on ChatGPT for their work. It has become a valuable AI tool for them. According to the latest data, ChatGPT has an estimated 77.2 million monthly active users in the US.  However, if you want to try something besides ChatGPT, there are many alternatives to it that can create engaging content.

Prompt engineering for digital marketing is revolutionizing how businesses engage with their audiences, offering a powerful tool to enhance digital marketing strategies.  If you want to stay ahead of the highly competitive digital age, you need to keep your eyes open for innovative techniques. At this point, prompt engineering, a method of creating and optimizing