AI Marketing

While AI agents aren’t perfect (yet), they’re already helping marketing teams save hours of manual work, make smarter decisions, and move faster on ads & campaigns.  But with so many new tools popping up, the real challenge is figuring out which ones are actually useful and which ones are just hype. That’s where AI agent […]

With so much to do and so little time, AI marketing automation is the ultimate way to get ahead.  But before we dive into its magic, here’s a quick question: What exactly is an AI agent? An AI agent is there to handle the heavy lifting: creating content, analyzing data, managing campaigns, and personalizing how

If you’re running an agency and advising brands/clients or AI visibility, you’ve probably felt the tension already. Everyone agrees that generative engine optimization matters. Few agree on what GEO service pricing should actually look like.  We’re at an inflection point. AI-driven search experiences are reshaping discovery, trust, and decision-making at speed. McKinsey estimates that generative

When you hear terms like AI-first service, AI marketing, AI-powered service, AI creative, or AI automation agency, do they all mean the same thing? (And we have blogs about each one, as different topics.) At first glance, the terminology appears to be a collection of acronyms. However, for marketers and digital marketing agencies making decisions

Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content

For many brands, a GEO agency no longer feels like an experiment. As generative search becomes embedded in how people discover, compare, and decide, GEO services are moving from “interesting” to operationally relevant. That shift raises a real question inside marketing teams: is working with a GEO agency now a necessity, or can an in-house

We passed 1,000 businesses trained in AI last month. ProfileTree has been running these workshops for two years now and honestly, we’ve learned more about people than we have about technology. Same patterns everywhere we go. Same mistakes. Same perceptions. And the same “wow” moments when something finally clicks. Here’s what we have learnt along