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Before choosing a product to purchase, customers conduct extensive research online and offline. When it comes to major purchases, this research is extremely thorough, and consumers strive to make the best decision. It is obvious that it is the same when we choose to purchase cars because it may be one of the key decisions […]
Best Branding Ideas for Automotive Industry Read More »
Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors as well as keep the interest of die-hard sports fans alive. A successful sports marketing campaign brings athletes,
Inspiring Sports Marketing Strategies and Campaign Examples Read More »
Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that can negatively impact their ROI. Click fraud happens when a person or group of people
How Click Fraud Protection Can Help You Improve Your Google Ads ROI Read More »
Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s Day season into an opportunity
Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns Read More »
“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by its users since 2006. Being on various operating systems and its budget-friendly subscription plans allow
Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns Read More »
When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge a strong brand identity, win over millions of admirers, and maintain customer loyalty. But how
Red Bull Marketing Strategy: How They Make The Difference? Read More »
In order to be monetized, most publishers would either use an ad exchange or an ad network. You see, monetizing something isn’t actually that easy. If you’re a publisher yourself, you might be familiar with things like Google Adsense, the agent for monetization. Adsense is an example of the most commonly used ad network on
Best 9 Google Adsense Alternatives Read More »
The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain keen as ever to reach higher-income households: the customers with the most disposable income are
What Happens When High Earners Opt Out of Ads? Read More »
Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of the Advantage product line over the course of 2022. Advantage custom audience targets not only
How Do Advantage Custom Audiences Benefit Brands? Read More »
A new era of privacy and data storage on the internet will be defined by Web 3.0 and the Metaverse. The concept of decentralization and blockchain technology will be a key element of this as well as a move towards virtual reality. In every industry – social networks, email, messaging, storage, banking and e-commerce –
Web 3.0: Advertising, The Metaverse, and Data Protection Read More »
