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As someone who’s been working in the Digital Marketing and Creative industry for almost a decade, I can confidently say – there are so many ineffective ads running online. Brands are being impulsive, throwing their money down the drain without putting together an effective ad strategy and campaign. I’ve seen this far too often, and […]
The Real Reasons Your Ads Are Not Performing Well and How to Improve Them Read More »
Marketing campaigns these days are driven by data more than ever, with experts emphasizing efficiency and stability more than visibility. This drives competition tighter, with marketers striving to innovate with strategies that aim to get more leads while spending as little as possible. But of all the metrics used in digital marketing, ROAS is perhaps
Decoding ROAS Meaning: An Essential Guide to Return on Advertising Spend Read More »
Starting a digital advertising agency? Then, welcome to a world bursting with potential, especially in our digital-driven age. Despite a minor setback in 2020 due to the pandemic’s impact on businesses, the global marketing agency sector is predicted to soar to $769.9 billion by 2024. But, where should you begin this exciting journey with your
Starting & Running a Digital Ads Agency: A Comprehensive Guide Read More »
The essence of B2B online advertising is tailoring products, services, or solutions perfectly for businesses. And what sets it apart from the B2C game isn’t just an audience difference but the art of cultivating genuine business relationships. While 80% of companies, both in the B2B and B2C sectors, harness the power of Google Ads to
Best Practices for B2B Online Advertising Strategy Read More »
When it comes to advertising strategy, luxury brands go above and beyond. They craft fascinating campaigns that resonate just right with their audience. Luxury brand advertising campaigns work their magic on the ever-changing landscape of digital marketing. Luxury brand advertising strategies put together creativity, and pure brilliance to shape experiences that go beyond simple promotion
Behind the Scenes of Success: Inspiring Luxury Brand Advertising Campaigns Read More »
An either-or between creativity and data won’t work for any brand to stand out today. It needs both. Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is a must. 61.4% of marketers have already used AI in their marketing activities,
Top AI-Generated Advertising Campaigns from Famous Brands Read More »
Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating advertising campaigns. From leveraging the influential power of computer-generated images, which make the audience believe there are huge lashes on trains and buses in London, to unforgettable influencer marketing campaigns such as Maybelline x Ryan Vita. In this blog post, we’ll
Marketing Strategy and Advertising Campaigns of Maybelline Read More »
Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for their creativity and innovation. Let’s explore how Burberry campaigns are utilized to create a sense of luxury and exclusivity. Burberry’s Marketing Mix The marketing mix, commonly known as the
Burberry’s Over The Top Digital Marketing Strategy & Deluxe Advertising Campaigns Read More »
At the heart of its triumph lies the brilliance of Amazon Prime’s marketing strategy, which has contributed to the platform’s widespread popularity and success. By employing a comprehensive approach that blends data-driven insights, and captivating advertising campaigns leveraging the power of storytelling, Amazon Prime has firmly established itself as a premier streaming service, captivating audiences
Amazon Prime’s Marketing Strategy & Advertising Campaigns Read More »
Digital marketing holds immense potential for enhancing brand awareness among gaming companies. That is primarily due to its ability to place these companies directly in front of a vast audience, enabling them to reach a wider demographic. Additionally, effective digital marketing campaigns for video games can position gaming companies as industry experts, further solidifying their
Digital Marketing for Gaming Industry: Best Practices & Campaigns Read More »
