Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in many beneficial ways. In fact, the e-commerce industry is expected to reach $5.4 trillion by […]
E-Commerce Industry in 2022: Trends You Need to Know Read More »
Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount
Video Email Marketing in 2022: How to Embed Video in Emails Read More »
Social media platforms can be used as potent tools for digital marketers aiming to boost small businesses, startups, and online sellers. A recent survey from Datareportal indicates that 58.4% of the global population uses social media platforms—translating to over 4.6 billion individuals. On average, a user spends 2.27 hours on specific connection-driven digital apps, with
14 Actionable Social Media Marketing Tactics For eCommerce Sites Read More »
Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in the podcast industry – yet, as of 2022, there are only 2 million podcasts compared
The Strategy Behind Launching a Podcast for Your Brand Read More »
Many businesses get spammed with endless amounts of guest post emails per day with the sales pitch that guest posts will boost their SEO rankings and boom their business. In this post, Red Search takes a deep dive into what you need to know about guest posts and how they help you rank on Google.
SEO Guest Posts: What Businesses Need To Know As a Business Owner Read More »
The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital marketing campaigns. Since 63% of the global population are online, it only makes sense for
7 Ways Digital Marketing Can Help E-Commerce Business Grow Read More »
What is a KPI Report? A KPI report is a business-performance tool that tracks a company’s progress towards specific goals. Marketers usually create these summary reports on Excel or automated reporting tools like DashThis. Note how the latter turns key performance indicators into eye-catching charts and graphs. If you were to review this KPI report
How to Create a KPI Report Step by Step Read More »
According to statistics, an average employee is productive for 2 hours and 53 minutes a day, which is only 31% of the 8-hour workday. Astonishing numbers, right? Realizing that staff efficiency is the foundation of any business, company leaders are looking for ways to boost employee productivity and help the team work smarter. With so
How to Boost Employee Productivity with eLearning Read More »
Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to help reach your goals. Having a set plan of what you hope to achieve and
Everything You Need to Know for an Effective Social Media Strategy Read More »
When you run a small business, marketing it to people in your area can be challenging. You may not have the budget to run ads in the local paper or the resources to call prospective customers. If this is the case, implementing a local SEO strategy can bring you new leads, sales, and most importantly,
How to Improve Local SEO Results: 14 Tips That Will Get Your Business Seen Read More »
