Hypenet Marketing Group

Is Your Analytics Ready for Upcoming Browser Changes?

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices.  The User-agent string is sent with every HTTP request to the server. This […]

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6 Email Marketing Threats Every Professional Should Know About

There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and

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The Correct Way to Onboard New Clients

You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding.  Nailing the client onboarding process lays the foundation for a profitable and productive partnership. However, ignoring the importance of client onboarding

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