Have you ever wondered whether your SEO strategy is actually working? Sometimes, progress can be slow, and it is easy to get frustrated. Why are you not number one on Google already? You can wonder whether all of your efforts are really making any difference and if you are just wasting your time. Well, one […]
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Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts in addition to offering high-quality goods or services. In the current market environment, building a
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In order to be monetized, most publishers would either use an ad exchange or an ad network. You see, monetizing something isn’t actually that easy. If you’re a publisher yourself, you might be familiar with things like Google Adsense, the agent for monetization. Adsense is an example of the most commonly used ad network on
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Every website owner wants to be the top search result on Google. We all know that this is where you gain traffic and you can make sales. But we also know that getting there can be a difficult journey. It is going to take a lot of hard work and consistency to achieve that number
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Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart from the competition. Right now, Instagram is making the most of its position in the
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B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling to today’s business audience. As the B2B industry continues to evolve, digital marketing is more
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The COVID-19 pandemic has led to a tremendous increase in e-commerce retail sales and the need for retail media. Over the past few years, e-commerce has experienced double-digit growth. The e-commerce boom can be attributed to two main reasons: the increased willingness of customers to trust online-based retailers with secure payment methods and the ability
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The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain keen as ever to reach higher-income households: the customers with the most disposable income are
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While impactful product pages largely depend on what the products are, there are crucial elements that can make them stand out. When visitors reach product pages, they look for crucial information that can lead them to a purchasing decision. As such, your web design should have a layout that makes it easy for customers to
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Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of the Advantage product line over the course of 2022. Advantage custom audience targets not only
How Do Advantage Custom Audiences Benefit Brands? Read More »
