Hypenet Marketing Group

5 Unique Branding Ideas & Examples from Innovative Companies

Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts in addition to offering high-quality goods or services. In the current market environment, building a

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Digital Marketing and Today’s B2B Buyer: New Rules of Digital Marketing

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling to today’s business audience. As the B2B industry continues to evolve, digital marketing is more

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3 Things to Know About Retail Media Networks for Ecommerce

The COVID-19 pandemic has led to a tremendous increase in e-commerce retail sales and the need for retail media. Over the past few years, e-commerce has experienced double-digit growth. The e-commerce boom can be attributed to two main reasons: the increased willingness of customers to trust online-based retailers with secure payment methods and the ability

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What Happens When High Earners Opt Out of Ads?

The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain keen as ever to reach higher-income households: the customers with the most disposable income are

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How Do Advantage Custom Audiences Benefit Brands?

Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of the Advantage product line over the course of 2022. Advantage custom audience targets not only

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