Whether you’re a seasoned agency pro or just beginning your journey as a freelancer, attracting and retaining new clients can be an unceasing task. In this article, we’ve distilled key industry insights from the 2023 Mailchimp & Co Benchmark Report, made exclusively for agencies and freelancers and filled with industry feedback from marketers worldwide. We’ll […]
When you speak of the international finance world, HSBC is a towering giant, its name a shorthand for financial marketing tactics with a presence in more than 65 countries. But underneath this front of success lies a captivating tale of adaptability plus innovation. With US$3.091 trillion in total assets as of June 2023, HSBC remains
HSBC’s Secret to Success: Marketing Strategies That Work Read More »
If you are someone with excellent communication and leadership qualities and unsure about which career to pursue, then a job as an agency manager can be a good option for you. Agency managers work with their team members to supervise and coordinate all aspects of the agency they work for. They ensure that they set
3 Things You Need to Do to Become a Manager in an Agency Read More »
Are you ready to grab your apron and get ready to cook up some engaging content? No doubt that social media has become the beating heart of brand promotion. For food and beverage brands, the visual feast presented on platforms like Instagram, X, and TikTok offers an incredible opportunity to engage with audiences in a
8 Social Media Campaign Ideas and Posts from Food and Beverage Brands Read More »
Boost your agency’s offerings and revenue with mutually beneficial partnerships with service providers. Explore the most rewarding agency partner programs available in 2023 and discover what makes them stand out. Agency partnership programs are collaborative arrangements where digital marketing agencies team up with service providers to offer their tools or services, often with added benefits
Is your fashion eCommerce web design catching eyes for all the right reasons? It should be doing so. As in the fashion game, where style is everything, your site’s design is super crucial for your brand’s fame and fortune. Think of your website as your brand’s digital “hello” to the world, kind of like those
7 Inspiring Fashion eCommerce Web Design Examples Read More »
In the world of mobile applications, understanding the user’s journey is essential. Unlike any other digital interaction, apps reside within our personal devices, coexisting with messages from friends and photographs of loved ones. They are not merely a utility but an experience, a routine. For businesses, comprehending this journey, particularly its distinct stages – Awareness,
Mastering the Customer Journey: A Comprehensive Guide for App Success Read More »
Welcome to the world of email A/B testing for mobile apps! Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through the essentials of A/B testing your email campaigns to achieve maximum success for your mobile
Mastering Email A/B Testing for Mobile Apps: The Ultimate Guide Read More »
The year 2024 is not just another year on the calendar; it’s going to be a period of explosive development. Given how quickly technology is developing, staying ahead of the curve has become more than just a goal. With 2024 quickly approaching, technology is gearing up for a flurry of breakthroughs that will cause massive
2024 Digital Marketing Trends: Voice Search, Chatbots, and the Future of SEO Read More »
You may not want to believe it, but the festive season is right around the corner, and Christmas ads in particular are extremely tough to get right, so it is best to start now. And while some of the bigger, more established brands reap huge rewards during the run up to Christmas, many struggle to
