Hypenet Marketing Group

Gymshark Marketing Strategy: Million-Dollar Community Campaigns & DTC Model 

It’s a story of a garage-born startup turning into a global sportswear force without big budgets or traditional advertising.  As marketers and brand owners, we’ve all seen brands attempt to ride culture, collaborate with influencers, or “build community.” However, very few have operationalized those ideas in the way Gymshark has.  What makes Gymshark’s rise especially

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Christmas Social Media Post Ideas 2026: How Famous Brands Win the Holiday

When every feed turns red, green, and glittery in December, how can you cut through the noise? As we mentioned before in the seasonal campaigns pieces, audiences engage most when brands show originality, cultural awareness, and timely creativity. With shoppers more active online and social timelines crowded with festive content, we’re challenged to ask: What

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What 1,000 Businesses Taught Us About AI Adoption: Lessons from 12 Months of Training

We passed 1,000 businesses trained in AI last month. ProfileTree has been running these workshops for two years now and honestly, we’ve learned more about people than we have about technology. Same patterns everywhere we go. Same mistakes. Same perceptions. And the same “wow” moments when something finally clicks. Here’s what we have learnt along

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How Hotels are Using Digital Transformation to Create Frictionless Guest Journeys

In the ever-evolving digital landscape, hotels are leveraging digital transformation to craft seamless guest experiences. By integrating advanced technologies and innovative strategies, hotels can enhance guest satisfaction and streamline operations. Understanding and implementing these digital tools is essential for creating frictionless journeys that meet modern guest expectations. The hospitality industry is increasingly focused on digital

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From Manual to Automated: Building Scalable Agency Workflows with AI

Agencies today sit at a crossroads: client demands are rising, competition is intensifying, and the margin for inefficiency is shrinking. What used to be manageable with spreadsheets, manual updates, and ad-hoc processes now breaks under the weight of growing accounts and expectations. To stay profitable and deliver consistently high-quality work, agencies need more than just

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Benetton Advertising Campaigns: A Masterclass in Provocative Marketing

How far can a brand push storytelling before it stops being advertising and becomes a form of cultural commentary? Few brands have ever walked that line as boldly, consistently, and unapologetically as United Colors of Benetton. Actually, Benetton’s legacy isn’t passive. It asks something of us. And as we’ve said many times in brand strategy

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How Agencies Turn Consent Management Into Revenue, 2025 & Beyond

Consent management for agencies gets complicated fast when you’re responsible for dozens of client sites. Different platforms, plugins, and regions create fragile setups. But when consent is handled well, it becomes an advantage: users trust brands that communicate clearly, platforms receive cleaner signals, and reporting becomes easier. This article explores why multi-site compliance breaks down,

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Inside Hilton Advertising Strategy: Key Campaigns & Marketing Insights

We bet there’s almost no one who doesn’t know Hilton. When the conversation shifts to accommodation, hospitality, or travel experiences, Hilton naturally takes center stage.  It is not surprising when considering Hilton has a “collection of 25 brands including Hilton Hotels and Resorts, Waldorf Astoria Hotels & Resorts, Hampton by Hilton, DoubleTree by Hilton, Embassy

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