As someone who’s been working in the Digital Marketing and Creative industry for almost a decade, I can confidently say – there are so many ineffective ads running online. Brands are being impulsive, throwing their money down the drain without putting together an effective ad strategy and campaign. I’ve seen this far too often, and […]
The Real Reasons Your Ads Are Not Performing Well and How to Improve Them Read More »
French multinational luxury fashion house, Dior is undoubtedly one of the influential forces in the fast fashion industry. With more than 200K employees all around the world, the Christian Dior-founded brand also recreates the “online popularity” game; according to a 2023 dated Luxe Digital study, Dior captures 13.83% of the total search for luxury interests
As the fitness industry experiences a shift towards digital engagement, the question emerges: How can gym owners not only adapt but thrive online? The digital space has become the new frontier where fitness journeys begin and decisions are made. Against this backdrop, gym owners must navigate the intricacies of online marketing strategies with finesse and
Effective Marketing Strategies to Transform Your Gym’s Growth Read More »
Christmas ads have begun to hit our screens, and earlier this autumn Microsoft released its guide to marketing during the festive season and it is incredibly useful. After years of festive fatigue, the data shows that interest in Christmas ads is back on the rise. Aimed at helping those in the industry create impactful, festive-themed
Microsoft’s Guide to Marketing During the Holidays Read More »
Webflow is a low-code visual platform for creating websites, landing pages, blogs, and online stores. It enables people to build websites without having to code, as Webflow generates a large part of that code itself. Small disclaimer: it doesn’t mean you never have to code, we use Webflow just as a basis to code faster
Why Digital Design Studio Aardig Uses Webflow in Making Websites Read More »
Have you heard of nostalgia marketing? It is a truly clever method for brands to tap into our love for the past by taking us on a trip down memory lane. Nostalgia marketing can be a great way to bring back some great memories and feel emotions – it’s a strategy that enables brands to
How Brands Use Nostalgia to Connect with Their Audiences Read More »
The e-commerce landscape is constantly evolving. As we welcome B2C automation and a new demand for hyper-personalisation, the online selling industry continues to get harder to navigate. By 2026 the e-commerce market is expected to be worth a staggering $8.1 Trillion, making it one of the highest-grossing industries on the planet. As businesses of all
Brand media are becoming a tool to attract the attention of customers and strengthen long-term relationships with them through telling a business about itself. Brand media plays a big role in the information society. This is a strategic approach to the promotion of goods and services, which allows companies not only to advertise products, but
Brand Media: Fundamentals, Principles and Strategies of Work Read More »
Today we want to talk about how to move forward through LSI-copywriting. That is, about how to interest readers and take high positions in search engines. What is LSI Copywriting? In 1988, a group of programmers developed a data processing method called latent semantic analysis (LSA). The practical application is that the algorithms focus not
LSI-Copywriting: What Is It and Why Is It Used? Read More »
Welcome to our exploration of marketing in the world of medical tourism! We designed this blog post to guide you through a diverse array of healthcare marketing strategies, each carefully crafted to highlight your medical services in this dynamic industry. We’ll explore how combining traditional marketing wisdom with modern digital strategies can create a compelling
Attract More Patients: Medical Tourism Marketing Strategies for Growth Read More »
