When asking about the biggest brands in the world, Microsoft is obviously included in that list. That’s because it is a unique tech giant with a multi-audience marketing strategy that spans everyday consumers, enterprise CEOs, and software developers alike. How does a single brand engage such diverse audiences at a global scale? The answer lies […]
Microsoft Marketing Strategy: Multi-Audience Advertising at Scale Read More »
Generative AI is no longer just a buzzword, it’s becoming an essential tool for creative and marketing agencies. With the ability to automate tasks, generate content, and enhance creativity, AI is reshaping workflows and opening new avenues for innovation. Let’s explore how your agency can effectively implement and leverage generative AI. Stephen Neville, former agency
Embracing Generative AI: A Practical Guide for Creative Agencies Read More »
Most digital marketing reports fail where it matters most: helping clients understand the impact of your work. They’re packed with jargon, vanity metrics, and confusing charts, making it difficult for clients to see the value. The truth is…the best digital marketing report examples go beyond data dumps. They highlight wins clearly, align with business goals,
5 Digital Marketing Report Examples to Impress Clients Read More »
If you’re running Google Ads campaigns for clients, you already know how important performance reports are. They’re your chance to prove ROI, build trust, and keep clients at your agency. But too often, those reports live in static spreadsheets with bloated rows of data that bury the key results clients actually care about. They don’t show
How to Structure Google Ads Reports for Clients: Tips & Examples Read More »
When you think of Domino’s (and its marketing strategy), you might jump to their pizza tracker, emoji orders, largest pizza chain in the world, or driverless delivery cars. Actually, there’s way more cooking behind the scenes. Domino’s masters the art of consumer trust, brand storytelling, and value-first marketing. So, it’s not only about delivering pizza
Domino’s Marketing Strategy: Delivering More Than Pizza Read More »
Let’s face it—when you think of finance, does your mind jump to cutting-edge creativity or get stuck on dusty ledgers and stiff boardrooms? For most, financial services feel a little… well, buttoned-up. But that’s changing fast. Right now, there’s a quiet (and sometimes not-so-quiet) revolution happening behind the scenes. The world of finance is getting
Where Finance Meets Innovation: Agile Digital Marketing for Bold Ambitions Read More »
The platforms that power your digital presence are no exception. A website that once helped you grow can become a blocker if it no longer meets user needs or holds back innovation. Many vendors are ceasing to support older products, and with so much infighting in the WordPress community, now might be the right time
9 Signs It’s Time to Update Your Website Read More »
We’ve always been about more than pixels and code. Series Eight is where stories unfold, brands find their edge, and ideas become tangible. Now, we’ve taken things up a notch with S8 Studios—our dedicated creative space in Portugal for content, photography, and everything in between. It’s not just a studio. It’s where products find their
Why Real E-Commerce Photography Still Beats AI-Generated Imagery Read More »
IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life. IKEA has built a brand on culture, comfort, and connection, turning shopping into a spatial experience shaped by food, storytelling, and even unexpected trends like IKEA dating. So, behind
IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection Read More »
Chanel’s marketing exists in its own time zone, and only a few brands are able to do so. While much of the fashion world accelerates toward immediacy like viral moments, influencer deals, and algorithm-driven creativity, Chanel keeps its distance. The pace is slower. The language, quieter. Yet the impact is lasting. Chanel’s marketing campaigns are
Chanel’s Marketing Campaigns and Strategies: What Works and What Doesn’t? Read More »
