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AI Marketing Campaigns: Your 2025 Playbook for Strategy and Brand Benchmarks

AI Marketing /

Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content […]

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Pepsi Marketing Strategy: How the Brand Stays Ahead of the Competition

FMCG Marketing, Food & Beverage Marketing /

Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident success? Beginning as a small operation in North Carolina in 1893, Pepsi has grown into a global phenomenon, with distribution in over 200 countries. As

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From Conversation to Conversion: The Integrated Power of Community & Influencer Marketing

Influencer Marketing /

You might be in the business of selling, but let’s be real: the relationships you build with your audience go way beyond just a transaction. People crave originality, connection and responsiveness, now more than ever. But building and nurturing those relationships? Not always a walk in the park. In fact, there’s a lot more to

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Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

Social Media Marketing /

Brands are more than their products in today’s digital world. Memorable brands are the ones who know how to engage with their target audience effectively through their social media channels. In this article, we have curated the best social media case studies of all time. Being on all social media platforms is not necessary; however,

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Top 13 Inspiring “Meet The Team” Page Examples By Digital Agencies

Web Design /

A digital agency should absolutely include one key section on its website: the “Meet the Team” page. According to research, 72% of consumers feel a deeper connection to a brand when they see employees sharing about it online—proving just how powerful it is to put faces to your agency’s name. The “Meet the Team” page

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How Will Google’s Project Mariner Redefine Usability and User Testing?

AI Marketing, Digital Marketing, Web Design /

Following Google’s announcement about the highly anticipated Gemini 2.0 in early December, the world’s most popular search engine unveiled a plan for its first-ever artificial intelligent (AI) agent. Project Mariner is a research prototype built on Gemini 2.0 that is set to explore the future of human-agent interactions.  Mariner is a Chrome extension that can

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