If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan. Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to take, a good project management […]
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In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. As a business owner who seeks to make more sales with digital marketing, it’s essential
How Will Redundant Keywords Update Affect Your Google Ads Budget? Read More »
The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and personalized experiences for its customers. Changing consumer behaviors with the digital transformation leading people to
Top Things You Should Know About Adidas’ Digital Marketing Strategy & Campaigns Read More »
Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine query? This is when an
Why Meta Descriptions Are Still Important and Relevant for SEO Read More »
“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by its users since 2006. Being on various operating systems and its budget-friendly subscription plans allow
Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns Read More »
If you have an eCommerce business, your main concern is attracting customers. You need to work hard on your website so that it is easy to shop for products. Plus, you have to ensure that you are showing up on Google. We are not talking about appearing on the third or fourth page. We mean
5 Things You Can Expect from Shopify SEO Services Read More »
Globally renowned sportswear giant Nike is at the top of its game right now. But as a leading sports apparel brand, its huge success isn’t a surprise. Each one of Nike’s campaigns tells a different story and takes the audience on a journey, so we gathered some of the best Nike campaign examples to date
7 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies Read More »
Starting a new digital project is an exciting time! You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint a clearer picture. Either way, one thing’s for sure. If the project is sizeable enough, you’re going to need
How to Write a Brief for your Digital Agency [Template Included] Read More »
If you are new in the market, you need to get visibility. With PPC advertising services, it’ll be easier for your business to reach this goal. PPC is an online advertising model in which the cost is determined by the number of times a user clicks on a link. It is true that setting up
Best PPC Marketing Agencies for Startups and Small Businesses in 2023 Read More »
When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge a strong brand identity, win over millions of admirers, and maintain customer loyalty. But how
Red Bull Marketing Strategy: How They Make The Difference? Read More »
