Delivering digital success for leading global brands is what we do at Kooba. We are experts in sites that move the needle forward for our clients. But what’s our magic trick? What makes us more effective than our peers? Simple. For us, websites are a long-term project. Yes our delightful online experiences bring brands top […]
Your Website Has Finally Gone Live and Now the Real Work Begins Read More »
Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget and a small team. Streamlining your digital marketing campaigns is crucial because it gives you
5 Ways to Streamline Your Digital Marketing Campaigns Read More »
We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for the long term. As such, businesses from startups to enterprises are scrambling to reposition to
Benefits & Advantages of Productivity Tools Read More »
Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and how you can harness the
Thrive, Not Just Survive: Preparing Your E-Commerce Business for Web3 Read More »
Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you had to spend a lot of time and money getting the right coverage. Not only
9 Awesome Benefits of Digital PR vs Traditional PR Read More »
Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be
Tips to Get More Traffic With Your Campaign Read More »
Even though SEO existed before COVID-19 impacted everyone’s lives, many businesses, particularly brick-and-mortar stores, are unfamiliar with this word. Some only encountered the term SEO when they decided to move their operation online so their businesses could thrive and survive the ongoing pandemic. Given that COVID-19 upends businesses, especially during the circuit breaker when most
A Beginner’s Frequently Asked Questions About SEO, Answered Read More »
With a zillion online businesses taking up space in the digital marketing world daily and the customers’ ever-changing demands, leveling up your digital marketing strategy could be a little uphill battle. But digital marketing thrives on challenges, doesn’t it? Let’s replace the term ‘challenges’ with ‘changes,’ and we immediately start looking at a more positive
Yes, It’s Time To Gear Up Your Digital Marketing Strategy Read More »
Google Analytics, Google’s own web analytics solution, has been serving millions of users since it was launched in 2005. Collecting data from websites and applications to provide insights for professionals, it’s the most widely used web analytics service as of 2019. Analytics tools are rapidly becoming all the more comprehensive: They provide even more refined
Google Analytics 4 vs. Universal Analytics: Making the Transition Read More »
Every business dream about being number one on Google. You can be spotted straight away by customers, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But, a lot of business owners do not think this is really attainable. In other words, they cannot get to number
8 Signs of a Good SEO Consultant in London Read More »
