Nowadays, over half of all searches end with a zero-click on the first Google search results page (SERP for short). Searchers either get answers to their questions straight away or refine their queries because they are dissatisfied with what they see. So, the question is, doesn’t Google rob websites of organic traffic by providing instant […]
Google Rich Results and Their Impact on Website SEO Read More »
Many businesses choose to use Shopify for their online store. But this does not magically attract customers. You still have to work hard to showcase your products and entice customers to choose you over competitors. Simply, Shopify is just a good platform to use for eCommerce. The best way to get your business out there
When Is It Time to Use Shopify SEO Services? Read More »
A new era of privacy and data storage on the internet will be defined by Web 3.0 and the Metaverse. The concept of decentralization and blockchain technology will be a key element of this as well as a move towards virtual reality. In every industry – social networks, email, messaging, storage, banking and e-commerce –
Web 3.0: Advertising, The Metaverse, and Data Protection Read More »
Recently, Amazon announced a whole bunch of new and exciting advertising features which are set to comprehensively overhaul previous Amazon advertising exploits. The online retail behemoth has always kept its latest developments tightly under wraps, but with Amazon bracing itself for some severe economic challenges ahead, this uncertain landscape has certainly played a huge part
6 New Amazon Ad Features You Need to Know About Read More »
Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way,
Top Small Business Marketing Trends In 2023 Read More »
After a survey conducted by ICSC, Financial Post mentions that the US alone spent about $226 million on holiday shopping in 2021. As we continue to heal from the lingering damage caused by COVID-19, and with the inflation prices continuing to increase, both shoppers and businesses are in for a surprise this holiday season. After
An Influencer Marketing Checklist for Your Holiday Campaign Read More »
Let’s talk about the latest eCommerce marketing trends set to take the new year by storm. eCommerce itself is an industry that is only going to get bigger. But what are the newest eCommerce marketing ideas for 2023? And more importantly, what ideas should you be asking your Google Shopping agency to implement in January
Top 7 eCommerce Marketing Ideas for 2023 Read More »
Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has been clamouring to start a new digital marketing strategy. In the B2B space, marketing managers
B2B Needs to Go Deeper Into Digital Marketing: Here Are Some Tips Read More »
In recent years, we have seen a large increase in online startups and small businesses. Shifting to eCommerce has resulted in opportunities to drive revenue and sales beyond the classic channels of search and display, including new channels like social media marketing, influencer marketing and partner marketing. Going into the next phase of their growth
Buckle Up for 2023: Leveraging Partner Marketing for Sustainable Growth Read More »
Gone are the days when you had to set up a physical location somewhere just to drive sales to your business. Today, a lot of business owners and entrepreneurs have gone into eCommerce. But with this shift, they also started to wear multiple hats at once. Therein lies the problem. Trying to do many things
eCommerce Team Creation 101: Your Guide to Creating a Team That Will Lead You to Success Read More »
