Do you have a WordPress website, but you cannot seem to gain traffic? Often, people use this content management system because it is free, secure, and adaptable. In addition, WordPress is known for being scalable too, which can help if you are trying to build a business and make money from your website. However, this […]
8 WordPress SEO Tips You Need to Know Read More »
Keyword mapping is the process of assigning keywords to the pages on your website. This procedure helps you carefully allocate keywords across your site so that they would bring most of the traffic and clicks. Let’s have a look at why keyword mapping is what your SEO strategy has to start with, how to implement
Ultimate Guide to Keyword Mapping: Tools and Strategies Read More »
If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while
Put Your Business in the Driver’s Seat: 6 Key Reasons To Use PPC Advertising Read More »
Social media marketing is a dynamic and powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. If you’re not on social media platforms like Twitter, LinkedIn, Facebook, and Instagram, your business is missing out on an array of new customers.
Be Social: Uncover the Perks of Social Media for Your Business Read More »
Technology and consumer behaviours are progressing and changing faster than ever. So if you find you’re asking yourself “when should I start thinking about website redesign?”, the answer is right now. To make sure your website is working the best it can, tweaking and developing iterations are key – this is something we can often
5 Signs It’s Time for a Website Redesign Read More »
For those that are new to eCommerce, Shopify is a popular platform that can really help you get started. Namely, it becomes a lot easier to create an online store and start selling the products you want. But, while most people agree Shopify makes things simple, you still have to learn about the platform to
5 Shopify Tips to Get Your Business Off the Ground and Running Read More »
Ah September. Back to school. Time to get organised. Your business website needs refreshing and your digital marketing budget is earmarked for it. So you’ve come to us here at Kooba – the website experts – to commission us to create a fabulous website. But what if we told you; you don’t need one? Well,
Need More Leads? Maybe a Whole New Website Is Not the Solution Read More »
Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can be a real challenge, particularly for 1 or 2-person departments, who already face a whole
How Scaling B2B Marketing Teams Can Step Into ABM Read More »
Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation is just one of the many factors that impacts your organization’s ability to deliver high-quality
Iceberg Ahead? What Not to Forget When Allocating Resources to Projects Read More »
It’s that time of year again: Black Friday and Cyber Monday are almost upon us. Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked. No matter how organized you are, it’s never too early to double check that all the boxes have been ticked. As
Top 3 Pitfalls eCommerce Sellers Should Avoid This Black Friday and Cyber Monday Read More »
