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What Does Google’s New ‘Helpful Content’ Algorithm Mean for Brands?

Digital Marketing /

In August Google rolled out its ‘helpful content’ algorithm, an update to its search process designed to boost content written for people, while at the same time devaluing content written primarily for SEO. According to an announcement on Twitter the week before the rollout, the update would ‘ensure people see more original, helpful content written […]

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Harness the Power of Influencer Marketing for Your Retail Business

Digital Marketing, Social Media Marketing /

In today’s digital world, influencer marketing has become an invaluable tool for retailers. It’s an effective way to reach a large and engaged audience, create brand awareness, and increase sales. But what is influencer marketing and how can it be used to benefit your retail business?  In this blog, we’ll explore the ins and outs

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How to Optimize Your Online Business in Face of a Looming eCommerce Recession

E-commerce /

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already

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How to Optimize Your Online Business in Face of a Looming eCommerce Session

E-commerce /

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already

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Inspiring Sports Marketing Strategies and Campaign Examples

Advertising /

Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors as well as keep the interest of die-hard sports fans alive. A successful sports marketing campaign brings athletes,

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How Click Fraud Protection Can Help You Improve Your Google Ads ROI

Advertising /

Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that can negatively impact their ROI. Click fraud happens when a person or group of people

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Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns

Advertising /

Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s Day season into an opportunity

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