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Why Your Brand Needs to Maintain Engaging Presences Across a Variety of Social Platforms

Social Media Marketing /

Social media is still a top performer as a marketing channel for brands, and no matter what you might hear, its power for spreading brand awareness, converting new customers, and engaging with loyal shoppers hasn’t waned.  However, much has changed over the past decade of social media marketing. The number of channels out there has […]

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Marketing Strategy and Advertising Campaigns of Maybelline

Advertising, Digital Marketing /

Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating advertising campaigns. From leveraging the influential power of computer-generated images, which make the audience believe there are huge lashes on trains and buses in London, to unforgettable influencer marketing campaigns such as Maybelline x Ryan Vita. In this blog post, we’ll

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Creative Shopify eCommerce Websites That Redefine Online Store Experience

E-commerce, ecommerce, online shopping, online store, Shopify, shopify agency /

With its user-friendly interface, extensive features, and an impressive gallery of success stories, Shopify has cemented its position as the driving force behind the lightning-fast growth of the ecommerce universe. The platform enables businesses to hit the ground running, giving them the wind in their sails to navigate the turbulent waters of online commerce and

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How Will AR / VR Headsets Affect Media & Entertainment Industry

Virtual Reality & Augmented Reality /

As innovations in technology advance, we often find ourselves wondering: Is virtual reality going to be important in entertainment? And the answer is a big YES. Augmented reality and virtual reality are two of the most exciting new technologies in recent years. They have the potential to revolutionize the way we interact with the world

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The Impact of Streaming Services on the Entertainment Industry

Digital Marketing /

The rise of streaming services pops up the same old questions: Are cinemas dying? What will the future of TV be?The video-streaming entertainment industry has undoubtedly revolutionized the entertainment industry by unbelievably changing the way we consume TV shows and movies. Top streaming platforms such as Netflix, Disney+, Amazon Prime Video, and Hulu have made

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Burberry’s Over The Top Digital Marketing Strategy & Deluxe Advertising Campaigns

Advertising, Digital Marketing /

Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for their creativity and innovation. Let’s explore how Burberry campaigns are utilized to create a sense of luxury and exclusivity. Burberry’s Marketing Mix The marketing mix, commonly known as the

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How to Improve Brand Awareness for Your eCommerce Store

E-commerce /

The advent of e-commerce has transformed the way we shop, granting consumers the convenience of browsing diverse products and completing purchases from their homes. The growing number of online stores presents a greater challenge in distinguishing oneself from the competition. In this highly saturated market, the importance of brand awareness cannot be emphasized enough. As

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Social Media for Fintech Companies: Up-to-Date Marketing Strategies 

Social Media Marketing /

Back in 2022, Sprout Social released a report, titled “The State of Social Media Marketing in 2022,” surveyed over 1,200 and found that 68% of consumers are more likely to trust a financial brand that is active on social media.  What’s more, the 2023 Fintech Consumer Report by Mintel also found that 75% of consumers

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