Recently, Amazon announced a whole bunch of new and exciting advertising features which are set to comprehensively overhaul previous Amazon advertising exploits. The online retail behemoth has always kept its latest developments tightly under wraps, but with Amazon bracing itself for some severe economic challenges ahead, this uncertain landscape has certainly played a huge part […]
6 New Amazon Ad Features You Need to Know About Read More »
Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way,
Top Small Business Marketing Trends In 2023 Read More »
After a survey conducted by ICSC, Financial Post mentions that the US alone spent about $226 million on holiday shopping in 2021. As we continue to heal from the lingering damage caused by COVID-19, and with the inflation prices continuing to increase, both shoppers and businesses are in for a surprise this holiday season. After
An Influencer Marketing Checklist for Your Holiday Campaign Read More »
Let’s talk about the latest eCommerce marketing trends set to take the new year by storm. eCommerce itself is an industry that is only going to get bigger. But what are the newest eCommerce marketing ideas for 2023? And more importantly, what ideas should you be asking your Google Shopping agency to implement in January
Top 7 eCommerce Marketing Ideas for 2023 Read More »
Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has been clamouring to start a new digital marketing strategy. In the B2B space, marketing managers
B2B Needs to Go Deeper Into Digital Marketing: Here Are Some Tips Read More »
In recent years, we have seen a large increase in online startups and small businesses. Shifting to eCommerce has resulted in opportunities to drive revenue and sales beyond the classic channels of search and display, including new channels like social media marketing, influencer marketing and partner marketing. Going into the next phase of their growth
Buckle Up for 2023: Leveraging Partner Marketing for Sustainable Growth Read More »
Gone are the days when you had to set up a physical location somewhere just to drive sales to your business. Today, a lot of business owners and entrepreneurs have gone into eCommerce. But with this shift, they also started to wear multiple hats at once. Therein lies the problem. Trying to do many things
eCommerce Team Creation 101: Your Guide to Creating a Team That Will Lead You to Success Read More »
An attractive and user-friendly website is essential to keeping visitors on your page. With visual regression testing, you can ensure that updating your website won’t have a negative impact on the user experience. However, you might not know how to get started with this testing method. The good news is that some WordPress plugins can
How to Automate Visual Regression Testing in WordPress Read More »
A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example,
How Well Are You Funnelling Shoppers on Social Media? Read More »
Instagram is one of the most popular social media platforms, and businesses that want to succeed need to post regularly. But finding time to post every day can be difficult, especially if you’re busy running your business. That’s where scheduling tools come in. In this article, we’ll discuss some of the best apps to schedule
Instagram Scheduling Apps You Should Use in 2023 Read More »
