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Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect […]

Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant, or messaging platform – as long as the customer communication is structured, helpful,

They say the restaurant business is one of the most difficult industries to break into, let alone thrive in. That’s why you need to know how to push the odds in your favor. The key to any successful business is knowing how to market to your audience. You need to answer important questions like “How

Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world. Mercedes-Benz’s marketing strategy had been centered on the safety, luxury, and precision engineering of its cars. But, due to increasing competition in the luxury car industry and changing consumer attitudes, the brand decided to follow

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate

In today’s fast-paced business environment, it’s essential to have the ability to analyze data effectively, and one way to do this is by using an analytics report template, which can help you organize and present your data clearly and concisely. This article will discuss the benefits of using an analytics dashboard template and show you