An attractive and user-friendly website is essential to keeping visitors on your page. With visual regression testing, you can ensure that updating your website won’t have a negative impact on the user experience. However, you might not know how to get started with this testing method. The good news is that some WordPress plugins can […]
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A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example,
How Well Are You Funnelling Shoppers on Social Media? Read More »
Instagram is one of the most popular social media platforms, and businesses that want to succeed need to post regularly. But finding time to post every day can be difficult, especially if you’re busy running your business. That’s where scheduling tools come in. In this article, we’ll discuss some of the best apps to schedule
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Lack of competence can become a serious bottleneck in business processes, and that’s why ongoing training and upskilling of workers are a must. An effective learning and development program helps employees hone skills that enable them to perform daily tasks and overcome future challenges. This step-by-step guide addresses the process of L&D program preparation and
How to Create an Effective L&D Program in 5 Steps Read More »
Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well. It can help you shape your narrative and go from purely transactional relationships to emotional ones. Consider this: Some of the world’s strongest brands are forged by pinpointing
Brand Archetypes: What They Are & Why They Matter Read More »
Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation
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Until recently, there were two universal truths surrounding digital advertising. The first was that the industry, even in spite of its rapid growth, was pretty much impervious to the business cycle. And the second was that it was dominated by the duopoly of Google and Meta—the former in search ads, the latter in social media.
How Is TikTok Challenging the Google–Meta Advertising Duopoly? Read More »
One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency (like
SEO Outreach vs Digital PR: Which One Is Best? Read More »
Lead generation is a crucial tactic to ensuring that your business is constantly identifying, reaching, and cultivating valuable relationships with new prospects. While lead generation can typically reside within either the sales or marketing teams, it oftentimes is a specialty requiring skill sets beyond just everyday marketing or sales operations — as such, many organizations will
What is the Best B2B Lead Generation Company? Read More »
Have you ever wondered how much time your team actually spends on admin, rather than billable work? Or whether it’s possible to anticipate increased demands far enough in advance to get someone hired and on-boarded before there’s a bottleneck? If the answers to these questions seem inscrutable, it might be time to hire a resource
Is It Time to Hire a Resource Manager for Your Agency? Read More »
