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Nostalgia Marketing: Real-World Examples to Drive Engagement in 2024

Digital Advertising, Digital Marketing, Disney Ads & Digital Marketing Campaigns, Microsoft Ads & Digital Marketing Campaigns, Nike Ads & Digital Marketing Campaigns, Pepsi Ads & Digital Marketing Campaigns /

Do you ever find yourself scrolling through social media and suddenly seeing something that takes you right back to your childhood? That’s not just a coincidence—it’s a powerful marketing strategy known as nostalgia marketing.  We can’t blame you; nostalgia marketing has proven highly effective. It fosters social connectedness and decreases the desire to hold onto […]

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5 Powerful Sports Marketing Strategies With 8 Inspiring Campaign Examples

Digital Advertising, Sports Marketing /

Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as keep the interest of die-hard sports fans alive. In fact, global sports sponsorship spending is

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Effective Strategies for Maintaining Agency Profitability in Tough Markets

Agency Growth /

To maintain profitability in a dynamic and competitive market, agencies must continually adapt. By analyzing client behavior, crafting tailored strategies, strengthening client relationships, and optimizing operations, you can elevate your agency’s efficiency and profitability to new heights. BugHerd, a leading global provider of website feedback and bug tracking software, hosted a webinar with Rob Sayles,

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Only Guide You Need to Start an Advertising Agency: 10 Steps to Success

Agency Growth, Digital Advertising /

Starting a business is always something, but to start an ad agency, you must know the tips and tricks to reach the full growth potential while avoiding pitfalls as much as possible. When you read this blog post and follow 10 steps, you’ll be completely ready to start an ad agency.  Here’s what you’ll learn

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How to Find E-commerce Clients: 8 Tips for Agency Success!

Agency Growth, E-commerce /

Global sales are expected to skyrocket to $6.8 billion by 2025; for e-commerce businesses and e-commerce marketing agencies, this is an incredible opportunity to grow! However, it’s not always easy to stand out and attract e-commerce clients in such a growing area. So, how do you grab their attention? How can you win their trust

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E-commerce Video Marketing: 5 Ways to Revolutionize Your Online Store

E-commerce /

Most e-commerce businesses know they should use video, but few understand its full potential in the online retail space. Video’s influence extends far beyond product showcases. It changes how e-commerce brands communicate, sell, and even support customers. This article examines 5 ways video positively affects an e-commerce business that many overlook, and why video has

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How to Attract and Convert High-Value Customers for Branding Services

Agency Growth /

Attracting and converting high-value customers can be a game-changer for digital agencies offering branding services. These premium clients bring larger budgets, long-term partnerships, and the potential for significant growth.  However, attracting and landing these clients requires a strategic strategy beyond generic marketing tactics; it focuses on building trust, showcasing expertise, and delivering real results.  In

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How Agencies Can Leverage E-commerce Trends to Drive Client Success

E-commerce /

The E-commerce industry has evolved dramatically over the years. It’s no longer the decade-old online e-tailer space where you simply add products and sell.  Today, it has become an ever-changing ecosystem dominated by personalization, optimization, AI, and upcoming E-commerce trends–shaping the future of online shopping.  Fortunately, digital agencies exist to help you not only adapt

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