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Pride Month Marketing Strategies and Inspiring Digital Campaign Examples

Advertising, Digital Marketing, Featured /

When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community. […]

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Developing Authentic Pride Month Marketing Strategies & Inspiring Digital Campaign Examples

Advertising, Digital Marketing /

When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community.

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How to Increase Revenue of Your Marketing Agency: 9 Easy Strategies in 2023

Digital Marketing /

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new effective ways to increase revenue. You can experiment with many different strategies – from setting defined goals to expanding into new marketing channels, yet how to be sure that it will work? As frequently the case,

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How Does Disney Use Digital Marketing Strategies Successfully?

Digital Marketing, Disney Ads & Digital Marketing Campaigns /

Since the birth of Mickey Mouse in 1928, the Walt Disney Company has become one of the biggest companies in the world. The mission of the company is to be one of the leading producers of entertainment, information, and inspiration for people all around the world through innovative technologies and the power of storytelling by

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The Future of Digital Advertising: Predictions and Possibilities

Advertising /

Welcome to the exciting convergence of data science, artificial intelligence, and digital marketing strategies that is changing the future of advertising. We see an influx of technological developments in this digital age, from new ad formats and white labeling to augmented reality (AR) commercials and connected TV (CTV) ads. Programmatic advertising and the increase of

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How to Create Killer Video Content for Travel Industry (with Video Ideas)

Content Marketing, Digital Marketing, Social Media Marketing /

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.  According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017.  In all industries, we know that video is one of the most demanded content types,

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Does Google Treat AI-generated Content on Your Website as Spam?

Digital Marketing /

AI, also known as artificial intelligence, has transformed the way businesses operate, including the way content is created for websites. AI-generated content can be spotted more and more often on the web, and can be a valuable tool for website owners who are looking for a cost-effective way of creating high-quality content. There are, however,

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Pepsi’s Marketing Strategy: A Look at How the Brand Stays Ahead of the Competition

Advertising, Digital Marketing /

Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident success? Beginning as a small operation in North Carolina in 1893, Pepsi has grown into a global phenomenon, with distribution in over 200 countries. As

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