When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to the author’s […]
How to Write a Digital Marketing Agency Business Plan in 2023 Read More »
Hold on to your virtual hats, because we’re about to take a whirlwind tour through the intriguing world of digital marketing agencies. Think of it as an expedition into the digital jungle, where these agencies are your trusty guides, leading you through the thickets of digital marketing. In this digital age, where the internet is
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All things AI have dominated our lives since the beginning of 2023, and as marketers, we’ve scarcely discussed anything else. AI has revolutionized not only the way we do our jobs but also our daily routines, and its popularity remains unwavering due to its continuous updates and changes. It keeps getting better, and users are
12 Best AI Newsletters to Subscribe for Marketers in 2023 Read More »
Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games. It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, rewards, and competition into non-game settings like work, learning, or customer interactions, gamification creates enthusiasm
Octalysis Framework: The Power Behind Gamification Read More »
According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.” In other words, gamification is a strategic and thoughtful approach to enhancing non-game contexts by incorporating relevant game elements
How Gamification Transforms Business Read More »
Influencers are constantly busy creating content. Based on the content they create, viewers are interested in their content and share it with each other. Content prepared by influencers can change its relevance for each year accordingly. In this blog, we will talk about the latest new content marketing trends in 2023. Influencers are divided into
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Getting lost in the world of marketing campaign ideas for restaurants can be so much fun when you know where to look, and this is the right place. Every restaurant owner knows that crafting the perfect dish is only half the battle. The other part of the challenge is having a captivating campaign that not
8 Creative Restaurant Marketing Campaigns & 5 Spot-on Ideas Read More »
No secret that generative artificial intelligence is taking the stage in business and marketing, as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming increasingly prominent. The first quarter of 2023 saw an astounding $11.2 billion surge of investments into generative AI, as reported by Pitchbook.
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In the hospitality industry, where experiences are crucial and first impressions are everything, social media marketing is crucial for attracting, entertaining, and retaining customers. Whether you’re a single boutique hotel or part of a renowned hotel chain, the way you present your brand on social media can significantly impact your bookings, brand reputation, and overall
Inspiring Social Media Marketing Strategies for Hotels Read More »
Crafting the right FinTech advertising strategies can be the difference between getting lost in the $179 billion noise of the industry and standing tall among the 30,000 FinTech startups in 2023. For digital marketers and FinTech company owners, it’s not just about conventional methods. Pioneering approaches, ones that not only grasp attention but also enlighten
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