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Burberry’s Over The Top Digital Marketing Strategy & Deluxe Advertising Campaigns

Advertising, Digital Marketing /

Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for their creativity and innovation. Let’s explore how Burberry campaigns are utilized to create a sense of luxury and exclusivity. Burberry’s Marketing Mix The marketing mix, commonly known as the […]

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Social Media for Fintech Companies: Up-to-Date Marketing Strategies 

Social Media Marketing /

Back in 2022, Sprout Social released a report, titled “The State of Social Media Marketing in 2022,” surveyed over 1,200 and found that 68% of consumers are more likely to trust a financial brand that is active on social media.  What’s more, the 2023 Fintech Consumer Report by Mintel also found that 75% of consumers

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How to Improve Brand Awareness for Your eCommerce Store

E-commerce /

The advent of e-commerce has transformed the way we shop, granting consumers the convenience of browsing diverse products and completing purchases from their homes. The growing number of online stores presents a greater challenge in distinguishing oneself from the competition. In this highly saturated market, the importance of brand awareness cannot be emphasized enough. As

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How Digital Marketing Agency Can Enhance Customer Success for SaaS

Digital Marketing /

Software as a Service (SaaS) businesses thrive on innovation and speed to stand out. The fortune business insights data shows that the SaaS market touched $251.17 billion in 2022 and is expected to hit $883.34 billion by 2029 at a CAGR of 19.7%. SaaS companies seek customer attention to convert prospects into paying clients and

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7 Ways Predictive Analytics Can Help Agencies Serve Clients Better

Digital Marketing /

Drive brand establishment. Strengthen customer relationships. Empower businesses.  That’s what digital marketing agencies strive to do for their clients.  They leverage various tactics, tools, and platforms to help brands build a solid digital presence and maximize growth. However, thriving in today’s digital landscape, defined by ever-evolving customer trends, isn’t easy. That’s where leveraging predictive analytics

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5 Tips for Promoting the Video Assets You Commission from Influencers

Digital Marketing /

Working with creators and influencers is still massively effective – or at least it can be when you get it right. It’s an excellent way to extend your reach and benefit from their trusted relationship with your shared audience.  A recent creator economy survey conducted by Lightricks with YouGov found that 80% of creators have

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Duolingo’s Game Changing Marketing Strategy: Unlocking Success

Digital Marketing /

Duolingo generated 369.7 million dollars revenue in 2022 simply from subscriptions to the company’s premium service. The stat speaks volumes about that brand’s impact.  As one of the most popular language-learning apps, Duolingo’s marketing strategy is a solid case study for all upcoming and established businesses. The company. Whether you want to increase your user

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Will Generative AI and Mixed Reality Technologies Change Our Lives Radically?

AI Marketing, Virtual Reality & Augmented Reality /

No doubt that over the past few years all the advertising and marketing ecosystems have been noting  artificial intelligence and its impact on digital. However, it seems that the story is longer than we thought. The emergence of AI and the mixed technologies herald a wave of remarkable advancements and promising opportunities. However, it also

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