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Digital banking: outright boring or fun? Well, the bank marketing strategies that make banking interesting are pioneers in digital banking. If you’re in a similar sector, your aim is also likely to be the flagbearer in some way. Doing so, however, requires you to create strategies that inspire people to take action. Consumers have switched […]

We all know that marketing can sometimes be challenging, but some brands make it seem effortless. Nespresso is one of those brands! At our digital marketing agency, Bold x Collective, we absolutely love starting our days with a delicious Nespresso. Not only do we love their coffee, but as expert marketers in this industry, we

Home truth: Tech companies, face high stakes in a competitive market where grabbing customer attention is tricky, and earning brand loyalty is no walk in the park. To stand out and connect with tech-savvy consumers, companies have to explore & execute advanced marketing strategies that go above and beyond the usual. Statistics paint a clear

For any business owner, the primary concern is to make sure that their business makes money. Just like every other industry, competition is fierce in the world of digital marketing. That only means you’ll need to have competitive prices so that customers are attracted to your agency. But you still need to make a profit in

Have you ever stopped to think about, but literally, what really propels the best digital marketing agencies into the spotlight? Not solely their creativity or sizable budgets set them apart. At the core of the most successful and prominent digital marketing agencies’ success lies meticulously crafted workflow processes.  A well-designed workflow is like a roadmap

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2024, clients will be looking for specialized services to always be sure that they’re

Welcome to the dynamic world of YouTube marketing, where videos are not just clips but powerful tools to connect and engage.  Since its inception in 2005, YouTube has evolved from a simple video-sharing platform to a cornerstone of digital marketing. Why? Because video content has the unique power to capture hearts and minds, making it

With today’s technological advancements, businesses have access to many information holders, such as data for marketing segmentation. By analyzing segmented data where customers are divided into smaller groups, businesses can create more effective marketing campaigns and increase their sales.  What is Data Segmentation? Every brand’s customer is different, and even though they are all interstate

Revolut, the new-age fintech solution, is undoubtedly rewriting the marketing playbook for finance institutions and serves everyone from age 7 to 70 (literally!) Its success is rooted in transforming how people handle their money daily. But what’s the secret behind this remarkable hit? Actually, the company’s rise is not merely a stroke of luck; the