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Generative AI Use Cases for Marketing & Business

No secret that generative artificial intelligence is taking the stage in business and marketing, as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming increasingly prominent. The first quarter of 2023 saw an astounding $11.2 billion surge of investments into generative AI, as reported by Pitchbook. 

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Inspiring Social Media Marketing Strategies for Hotels

In the hospitality industry, where experiences are crucial and first impressions are everything, social media marketing is crucial for attracting, entertaining, and retaining customers. Whether you’re a single boutique hotel or part of a renowned hotel chain, the way you present your brand on social media can significantly impact your bookings, brand reputation, and overall

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Best Digital Advertising Strategies & Plan for FinTech Companies

Crafting the right FinTech advertising strategies can be the difference between getting lost in the $179 billion noise of the industry and standing tall among the 30,000 FinTech startups in 2023.  For digital marketers and FinTech company owners, it’s not just about conventional methods. Pioneering approaches, ones that not only grasp attention but also enlighten

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9 Savory Video Marketing Tips for Restaurants with Examples

Have you ever found yourself captivated by a culinary video, the aroma almost wafting through your screen? That’s the magic of video marketing for restaurants! It’s not just the tantalizing visuals of a perfectly seared steak or the cascade of chocolate sauce over a dessert that draw us in. It’s the narrative, as always. It’s

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Mastering Luxury Branding: Strategies and Inspiring Examples

Welcome to the world of luxury branding, where opulence meets innovation, and exclusivity reigns supreme. In a market teeming with choices, luxury brands have mastered the art of standing out, often defining the standards of excellence themselves. Today, we delve into the fascinating realm of luxury branding strategies, offering a guiding light for brands and

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Why You Should Benchmark Your Performance on Social Media

Social Media Benchmarking 101 Social media benchmarking puts context around your performance metrics. It is vital for two main reasons: Without performing social media benchmarking you have no way to gauge success on social media or even understand what represents “good” or “bad” performance. There are two ways to benchmark your social media marketing: The

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Best Digital Marketing Tools for Healthcare Industry in 2023

In this ever-evolving world, where healthcare marketing tools harmonize with technology, we invite you into the realm of healthcare marketing! Just a decade ago, the journey of healthcare marketers was quite different. They relied heavily on the traditional sales funnel and sought out the audience most interested in the healthcare services their companies offered. But

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