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Marketing in Metaverse: Blurring the Lines Between Real and Virtual Worlds

A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more. It is where people can interact with other people and digital objects in a more immersive way than it is possible online […]

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Trends in Digital Marketing for 2024: What to Expect and How to Prepare?

In this article, our agency WGG will tell you about the trends in marketing for 2024. The world of digital advertising is constantly changing, and 2024 will be no exception. Against the backdrop of rapid technological development and ubiquitous Internet use, trends in targeted advertising will continue to evolve next year. However, if you’re prepared

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What is AI Marketing: Strategies and Tactics for Today’s Marketer

“In the realm of marketing, AI is the latest trendsetter.” This modern take on a classic phrase underscores the role AI now occupies in the marketing domain. For contemporary digital marketers, grasping the importance of AI-driven strategies and tactics is not just a fad; it’s an indispensable element for maintaining competitiveness nowadays. Let’s discover how

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Octalysis Framework: The Power Behind Gamification

Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games. It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, rewards, and competition into non-game settings like work, learning, or customer interactions, gamification creates enthusiasm

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