If time is such a precious resource for small business owners, why isn’t more of it spent on high-value, high-impact work? A survey of small to medium-sized businesses (SMBs) shows that SMBs spend an average of 120 working days per year on administrative tasks (CPA). For perspective, that’s roughly 48% of the working year dedicated […]
Vendasta’s CEO Brendan King on The Way SMBs Buy Technology is Broken Read More »
Known for its iconic green logo and the promise of a remarkable coffee experience, no doubt that Starbucks is a global phenomenon. Behind the aroma of freshly brewed coffee and the cozy ambiance of its coffee shops, there is a compelling and effective digital marketing strategy that has played a crucial role in its worldwide
How to Brew Success: A Deep Dive into Starbucks’ Digital Marketing Strategy Read More »
Marketing campaigns these days are driven by data more than ever, with experts emphasizing efficiency and stability more than visibility. This drives competition tighter, with marketers striving to innovate with strategies that aim to get more leads while spending as little as possible. But of all the metrics used in digital marketing, ROAS is perhaps
Decoding ROAS Meaning: An Essential Guide to Return on Advertising Spend Read More »
SaaS solutions offer innovative answers to contemporary challenges, and a well-executed product launch can be the catalyst for your success. If you’re on a quest for inspiration on how to make your SaaS product launch stand out or seeing insights into the art of launching a SaaS product, you’re in the right place. This comprehensive
SaaS Product Launch with Examples for Marketing Industry Read More »
E-commerce brands investing in increasing brand awareness while promoting new products to new audiences have used influencer marketing for years as a bold part of their digital marketing & social media strategy. What’s more, we know that well-known brands such as eBay, Amazon, Shopify, Walmart, Alibaba, Rakuten, Flipkart, and more gain a powerful avenue for
Creative Influencer Marketing Case Studies for E-commerce Brands Read More »
One secret weapon in the ongoing battle of digital marketing? The good old SWOT analysis—tweaked and polished to meet today’s unique digital landscape challenges and grab opportunities by their horns. This isn’t your grandpa’s SWOT—it’s a reimagined tool tailored for the dynamic universe of online marketing. The term “SWOT” is more than just a buzzword;
SWOT Analysis for a Digital Marketing Agency with Examples Read More »
Are you an agency representative weighing the pros and cons of teaming up with a SaaS provider? Dive deep into our guide, outlining benefits such as access to cutting-edge tools, increased service offerings, or exclusive discounts. We’ll provide insights tailored for agencies contemplating this strategic move. Agencies constantly strive to offer exceptional services to their
SaaS Partner Programs: The Unbeatable Advantage for Every Marketing Agency Read More »
QR codes have come a long way. They were invented in the early 1990s to help track individual components in automobile factories. At some point in their life, they were a dying fad. The Apple 11 iOS update and the COVID-19 pandemic forced people to look for contactless options. One of them was QR codes.
The Hidden Power of QR Code Technology in Digital Marketing Read More »
Are you ready to revolutionize your web design game? Say hello to the future of website or landing page creation with AI-powered tools! In this article, you will deep dive into the world of artificial intelligence and explore powerful AI tools for website design that bring website and landing page design a breeze. Whether you
9 AI Tools to Build Websites & Landing Pages Read More »
With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s digital marketing strategy is rooted in two ‘A’s’–Accessibility and Availability. It has 10,622 stores across 24 countries and successfully caters to over 37 million customers daily through its marketplace and offline stores, ticking off both A’s. Starting its journey as a small discount retailer today, entails a
Walmart’s Marketing Strategy Explained with Marketing Campaigns Read More »
