hypenet

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval. Traditionally, this involves printed proofs or digital files sent via email, often leading to a back-and-forth exchange that can be slow and prone to miscommunication. Common challenges include missed errors, […]

In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and tons of available KPIs, extracting meaningful insights and translating them into actionable strategies can be challenging. This is where custom marketing reports come

Digital marketing is perceived to be an easy business, considering that real work is done online. However, many agency owners overlook the importance of the marketing agency team structure that will make the work happen. In an ideal scenario, you will invest an equal amount of time and energy in formulating a team that carries

Understanding which marketing agency KPIs (key performance indicators) to monitor is perhaps one of the most important elements for a digital marketing agency. Not all KPIs provide valuable insights; selecting the right ones can be the difference between driving successful outcomes and stagnating in a competitive market like digital marketing. In this article, we’ll equip

Deciding which side you should take in the ultimate comparison of digital marketing agency vs freelancer requires a careful evaluation of pros and cons. Luckily, you’ll learn every critical piece of information you need about choosing a digital marketing agency or a freelancer. Before comparing how it is to work with a marketing freelancer to

When Pride Month is around the corner, brands race to develop the best authentic Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+