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A consumer’s insurance journey begins with a Google search for “insurance near me.” An insurance marketing strategy that brings its company into the top 5 Google results bags the consumer. Why would the consumer go beyond the top search results anyway? In fact, mobile queries that contain “insurance near me” have grown by over 100%

The dominance of Amazon Marketplace inspires and, to some degree, crushes the enthusiasm of digital entrepreneurs. It is inspiring because Jeff Bezos literally started the world’s largest online marketplace in a garage after borrowing a quarter-million dollars from his parents. Back in 1995, he was effectively a garage band that seemed destined to play weddings

As the fitness industry experiences a shift towards digital engagement, the question emerges: How can gym owners not only adapt but thrive online? The digital space has become the new frontier where fitness journeys begin and decisions are made. Against this backdrop, gym owners must navigate the intricacies of online marketing strategies with finesse and

Christmas ads have begun to hit our screens, and earlier this autumn Microsoft released its guide to marketing during the festive season and it is incredibly useful. After years of festive fatigue, the data shows that interest in Christmas ads is back on the rise. Aimed at helping those in the industry create impactful, festive-themed