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The Future of Business Communication: Messenger Marketing and Chatbots in 2024

Chatbots and auto funnels are considered the next best thing to the internet. Those who use messenger marketing in business already know about their advantages, opportunities and crazy potential. Technology is everything that wasn’t around when you were born. Alan Kay Messenger marketing is the promotion of business through fast messaging services. The ecosystem is

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The Awards Advantage: Building Credibility for Your Digital Agency 

There are countless digital marketing agencies worldwide, each competing for attention. But how can your agency distinguish itself from the crowd?  Awards can be a game-changer. They not only highlight your excellent work but also elevate your agency’s status, making you more appealing to potential clients.  Let’s explore why digital agency awards matter, the types

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Turkish Airlines Marketing Strategy: Beyond “Globally Yours”

With a market cap of $13.39 billion, the flag carrier of Turkey, Turkish Airlines, is one of the most popular and successful airlines worldwide. The company offers scheduled flights to up to 340 destinations in 129 countries, with more destinations served non-stop from a single airport. In addition to providing excellent air travel services, Turkish

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Reputation Management for Agencies: The Secret Weapon You’re Not Using (But Should Be)

If we say reputation management for agencies is everything, we’re not exaggerating. Did you know that 97% of consumers read online reviews before making a decision? Another study shows that 85% of people trust online reviews as much as personal recommendations.  These numbers highlight just how crucial it is for agencies to manage their reputations. 

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Maximize Digital Agency Profitability with 7 Cost-Effective Tactics Not to Leave Money on the Table

Digital agency profitability hinges on attracting new clients and optimizing every key aspect of operations. With profit margins for most marketing agencies ranging from 10% to 20%, strategic management can make a substantial difference for the sake of agency profitability and growth. This guide offers practical, low-cost ways to boost your digital agency’s profits. From

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Creative Pride Month Ideas and Social Media Posts to Win the LGBTQIA+ Community in 2024

As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also signifies a profound understanding of a community consisting of millions.  First things first, as a

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How to Improve Your Creative Proofing Process with Video and Screen Recordings

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval. Traditionally, this involves printed proofs or digital files sent via email, often leading to a back-and-forth exchange that can be slow and prone to miscommunication. Common challenges include missed errors,

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