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Referral Programs for Agencies: More Than Just a Discount (Unlock Hidden Benefits)

Have you ever wondered how an agency referral program could transform your marketing strategy? By taking advantage of word-of-mouth marketing, your agency can get a wealth of hidden benefits that go far beyond discounts. Finding new techniques to build your client base is critical in the current competitive marketing environment. One effective yet often neglected […]

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Unpacking the Advantages & Disadvantages of Influencer Marketing (Friend or Foe?)

We’re all aware of the fact that the digital age has ushered in revolutionary marketing strategies, with influencer marketing being one of the services that stands out. This is by no means a passing fad; rather, it has strengthened its place as a key component in influencing customer behavior and brand perceptions. However, as each

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User-Generated Content Done Right: Insights & Examples by Leading Brands

It is now more crucial than ever for brands to use visual social proof in their online marketing campaigns. And that leads us to think about user-generated content. Through that blog, we’ll be finding out the best UGC practices by analyzing real-world examples.  Keep reading.  What is a User-Generated Content Campaign? In the simplest terms,

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Protect Your Brand: Embrace Privacy-First Marketing

Imagine waking up to find your company’s platforms hijacked, bombarding your audience with false information. Or worse, discovering a data breach has exposed your customers’ sensitive information, shattering their trust with you as a digital business. That is the reality for businesses today: $3.25 billion was lost due to attacks on social media platforms in

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How to Increase Revenue of Your Marketing Agency: 9 Easy Strategies in 2024

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new, effective ways to increase marketing agency revenue. You can experiment with many different strategies, from setting defined goals to expanding into new marketing channels, but how can you be sure that they will work?  As frequently

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Agency Cybersecurity: Securing Your Important Documents

In recent years, the number of cyberattacks has risen. Several small and mid-sized businesses have been forced to shut down, including Colorado Timberline, Hearing Services, and Brookside ENT, the last of which closed after failing to recover medical files from hackers who demanded $6,500.  Hackers have been locking businesses out of their networks, sabotaging critical

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Screendragon vs Asana: Powerhouse Project Management for Agencies Compared

When it comes to project management, digital agencies require robust tools to handle complex workflows, manage resources efficiently, and ensure successful project completion. This is where robust project management software steps in, streamlining workflows and boosting efficiency. Here are the two popular options in the market: Screendragon and Asana. But which one is the perfect

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Landing Page Psychology: 5 Ways To Leverage User Behaviour To Boost Conversions

Landing pages are the foundation of any digital marketing campaign. To boost desired conversions from landing pages, brands must understand and leverage the psychology behind user behaviour to adapt their design and copy accordingly. User behaviour is all the activities a website or app visitor performs, such as where and what they click on, how

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Amplify Your Agency’s Reach with Personal Brands on LinkedIn

Building your personal brand on LinkedIn? It’s smart business. For professionals everywhere, LinkedIn is the go-to spot. It’s where you showcase your skills, connect with leaders, and establish a name for yourself and your agency.  With a strong personal brand on LinkedIn, your agency’s reach could really take off in a world where every interaction

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