A digital agency’s success is measured by the success of its clients. No company or business would partner with an agency that cannot boast dozens of successful cases in its portfolio. While advertising on the internet is a visual representation of an agency’s work, there is another important layer beneath it, a strategic one. Without […]
The Benefits of Switching to GA4 Server-Side Tracking for Agencies Read More »
A world without prejudice, stereotypes, or discrimination. Each year, brands recognize International Women’s Day as an opportunity to align with social values, raise awareness against bias, and take action for gender equality—all while strengthening their brand identity. By participating in this global, social movement, companies/brands celebrate women’s achievements while positioning themselves as advocates for progress.
Women’s Day Marketing Strategy: Successful Campaigns & Ads Read More »
Marketing agencies today have more data, more complexity, and more channels to manage than ever before. In fact, the Salesforce State of Marketing report says marketers are now present on 10 different marketing channels on average in 2025. And each of these channels come with their own set of KPIs, dimensions, and goals to meet.
How Agencies Are Moving to Proactive KPI Tracking Read More »
Heinz is synonymous with ketchup in more than 200 countries. The brand’s success is built on decades of strategic decisions, innovative food marketing campaigns, and careful audience understanding. But what sets Heinz apart from its competitors? In this guide, I’ll explore how Heinz designs its marketing, who it targets, and which marketing campaigns have made
What Makes Heinz Marketing Strategies & Campaigns So Effective? Read More »
The rise of AI is changing everything in marketing. While the use of automated tools and AI-generated content are certainly significant trends, perhaps the biggest shakeup is in search. It’s a transformation that’s flying under the radar for many companies, but it’s crucial to understand, and it puts major value on the services of PR
How to Choose a PR Agency for Boosting Your Visibility in AI Search Read More »
With over 150 million users in more than 220 countries and regions as of late 2024, the Airbnb marketing strategy has grown from a startup idea into a global phenomenon. Central to this success is Airbnb marketing’s ability to craft emotionally charged narratives that speak to belonging, diversity, and local immersion. As Airbnb co-founder and CEO
Airbnb Marketing Strategy: Top Campaigns That Captivated Travelers Read More »
The global supplement industry is expected to reach $206 billion in 2025, as Bill Giebler stated in his speech at Vitafoods Europe 2025. This growth is driven by evolving consumer expectations, shifts in digital behavior, and next-generation technologies such as AI and wearables. But for many supplement brands, the challenge isn’t just about product formulation,
Supplement Marketing Strategy in 2025: 5 Big Shifts Brands Can’t Ignore Read More »
Introduction Artificial Intelligence (AI) is transforming industries across the board, Enterprise Service Management (ESM) is no exception. As we look ahead to 2025, what developments can we anticipate in this rapidly evolving field? In short, expect a future where employee requests are resolved automatically, issues are anticipated before they occur, and data-driven decision-making becomes the
Artificial Intelligence in Enterprise Service Management: What to Expect in 2025 Read More »
Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s feels instantly familiar. McDonald’s marketing strategy is built on consistency, emotional relevance, and the ability to feel local in every market. Familiarity carries through in its marketing by showing how different generations, cultures, and communities connect through a shared, yet locally adapted
McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2025 Read More »
As we stand on the brink of technological advancements and unprecedented online growth, the allure of owning a piece of this vast digital puzzle has never been more enticing. Enter the world of digital marketing agencies, the unsung heroes behind successful online campaigns, brand promotions, and amplified digital footprints. In 2025, with the surge in
Digital Marketing Agencies for Sale in 2025: A Complete Guide Read More »
