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User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns

UGC has proven to be a powerful tool for brands that seek to build a close-knit relationship with their consumers using digital marketing. With the decline in the effectiveness of conventional advertising, marketers are searching for more effective ways of advertising, for example, interactive video ads created by digital marketing agencies such as Multiplayer’s sub-brand […]

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The Complete Guide to SOPs for Digital Marketing Agencies (w/ AI-Powered Steps)

Feeling overwhelmed by the ever-changing digital marketing landscape? Many agencies struggle with maintaining consistent processes and client satisfaction amidst the constant updates and new trends. Here’s the good news: implementing a robust Standard Operating Procedure (SOP) for your digital marketing agency can be a game-changer. Let’s explore how SOPs can help your agency. What Is

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How to Fire a Client without Burning Bridges: A Guide for Agencies

Today, some industries might still embrace the rule “The customer is always right,” but the digital marketing ecosystem operates differently. When a particular client’s demands or behaviors overshadow the enthusiasm and productivity of your team, it is time to consider how to fire them. Knowing when and how to distance your agency from a “toxic”

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How to Build a Digital Marketing Report That Clients Love

Comprehensive marketing reports showcase the value of a marketing agency’s campaigns and help to maintain client relationships.  How do marketing agencies showcase their value to clients? With impressive marketing reports.  Many marketing agencies struggle with building reports that clients actually read. Reports are often difficult to understand, lack engaging visuals, or fail to meet the

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Thinking About Digitalization in Manufacturing? Here Are the Key Questions You Need to Ask

Where to start? That’s always the hardest part of taking on any new challenge, especially in manufacturing. And it’s the same when you decide to go digital. It’s even more complicated if you decide to outsource your software development with a dedicated team. The market for digital manufacturing services is set to skyrocket from $387.65

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Importance of User-Generated Content in Tourism Marketing and How to Implement It

In today’s digital landscape, no company can survive without an online presence. As customers shift to online media, companies must divert their marketing efforts to the digital world. However, digital marketing can sometimes be routine and unengaging as many companies delve into the same marketing strategies.  This is especially true for tourism companies, which require

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How to Choose a Trustworthy SEO Agency in 6 Steps (and 3 Mistakes to Avoid)

Standing out online is non-negotiable in the age we live in. That’s where SEO comes in to help your website shine online. With countless SEO companies claiming to deliver great results, finding the right one can be challenging. The right SEO company can make all the difference by boosting your traffic, improving your search rankings,

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