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Puma Marketing Strategy & Campaigns: Bold Branding in Action

Sports Marketing /

It all starts with that iconic leaping cat— fast and impossible to ignore.  Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into movements.  From street-style collabs to boundary-pushing athlete partnerships, Puma’s marketing strategy is all about energy, attitude, and relevance. You’re invited to explore how Puma’s […]

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Gap’s Marketing Strategy Under the Spotlight: 4Ps to TikTok

Fashion & Retail Marketing /

Gap’s marketing strategy has become a study in restraint and precision as the retailer navigates a  $1.79 trillion global apparel market that grew 3.47% in 2024. After years of aggressive discounting and a diluted brand identity, Gap Inc. integrated AI-driven personalization into its email campaigns, deployed a “ship-from-store” fulfillment model across its 3,600 locations, and

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Discover Intel Marketing Strategy and Winning B2B Campaigns 

IT & Tech Marketing /

Being a tech giant is one thing, but staying one is a completely different story.  No doubt, Intel owes a significant portion of its success, aside from its technical expertise, to its outstanding marketing strategies and groundbreaking B2B campaigns.  This multinational technology company has consistently maintained its leading position in the industry, establishing its brand

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Audi’s Marketing Strategy: A Crash Course in “Progress Through Technology”

Automotive Marketing /

Without a solid marketing strategy, we wouldn’t know quattro™ all-wheel drive and the sleek German engineering of Audi.  When you peel back the layers, Audi’s 4Ps marketing mix emerges as the foundation supporting every campaign, social media push, and traditional ad buy. In this blog post, I’ll share insights into their SWOT analysis, laser-focused audience

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Artificial Intelligence in ITSM: Reducing Ticket Volume Through Automation

AI Marketing /

ITSM management has traditionally been characterized by a series of manual activities that tend to generate a high volume of tickets and delays in problem resolution. However, things are rapidly changing. Artificial intelligence today enables organizations to enhance, streamline, and accelerate ITSM operations. Integrated into numerous solutions, AI ITSM is redesigning IT service delivery and

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Microsoft Marketing Strategy: Multi-Audience Advertising at Scale

IT & Tech Marketing /

When asking about the biggest brands in the world, Microsoft is obviously included in that list.  That’s because it is a unique tech giant with a multi-audience marketing strategy that spans everyday consumers, enterprise CEOs, and software developers alike.  How does a single brand engage such diverse audiences at a global scale? The answer lies

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Embracing Generative AI: A Practical Guide for Creative Agencies

AI Marketing /

Generative AI is no longer just a buzzword, it’s becoming an essential tool for creative and marketing agencies. With the ability to automate tasks, generate content, and enhance creativity, AI is reshaping workflows and opening new avenues for innovation. Let’s explore how your agency can effectively implement and leverage generative AI. Stephen Neville, former agency

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5 Digital Marketing Report Examples to Impress Clients

Digital Advertising /

Most digital marketing reports fail where it matters most: helping clients understand the impact of your work. They’re packed with jargon, vanity metrics, and confusing charts, making it difficult for clients to see the value.  The truth is…the best digital marketing report examples go beyond data dumps. They highlight wins clearly, align with business goals,

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