To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise. BMW is considered as one of the leading producers of luxury and state of the art vehicles for many […]
6 Key Insights Into BMW’s Social Media and Marketing Strategy Read More »
Needless to say, Instagram is a 100% visually based and free social network, and that’s exactly why it’s become a powerful tool for all kinds of marketing agencies. Even though it may not be the first platform to look for your next partnership, it can still allow you to make your digital agency more attractive
Top Creative Digital Agency Instagram Accounts For Inspiration Read More »
A digital agency should absolutely include one key section on its website: the “Meet the Team” page. According to research, 72% of consumers feel a deeper connection to a brand when they see employees sharing about it online—proving just how powerful it is to put faces to your agency’s name. The “Meet the Team” page
Top 13 Inspiring “Meet The Team” Page Examples By Digital Agencies Read More »
Even the best-looking sites can fall short if users get confused, lost, or overwhelmed. In this post, we break down five common UX mistakes — from messy homepages to clunky forms — and show you how to fix them for better performance and happier users. Mistake #1: No Clear Hierarchy on the Homepage What it
5 Website Design Mistakes Killing Your Conversions (And How to Fix Them) Read More »
Following Google’s announcement about the highly anticipated Gemini 2.0 in early December, the world’s most popular search engine unveiled a plan for its first-ever artificial intelligent (AI) agent. Project Mariner is a research prototype built on Gemini 2.0 that is set to explore the future of human-agent interactions. Mariner is a Chrome extension that can
How Will Google’s Project Mariner Redefine Usability and User Testing? Read More »
The future of search is conversational, and the future of commerce is already here. What if your next customer didn’t search Google for your product, they simply asked ChatGPT? With OpenAI reportedly integrating Shopify checkout functionality directly into ChatGPT, the e-commerce landscape is about to shift in a big way. Soon, consumers will browse and
How Shopify Brands Can Prepare for the Next Wave of AI-Driven E-Commerce Read More »
Maybe the most innovative car company in the world is Tesla. With its game-changing electric vehicles and futuristic technology, it’s no surprise that Tesla has become a household name. This strong appeal is reflected in Tesla’s impressive customer loyalty: 87% of Tesla owners stay loyal to the brand, significantly outpacing other major players in the
An In-Depth Look at Tesla’s Marketing Strategy & The Elon Musk Effect Read More »
When it comes to creating memorable video game marketing campaigns, some brands have set a standard that’s hard to beat, fueling a market projected to reach $282.30bn. Whether through immersive trailers, influencer partnerships, or unique in-game events, these campaigns have kept fans engaged, hyped, and talking for years. In this post, I’ll walk through the
13 All-Time Best Video Game Marketing Campaigns That Gamers Still Talk About Read More »
If you’re a game developer, you likely already know how hard it can be to get attention on your latest creation. You spend months, maybe even years, building out your code and designing a game that you hope will resonate with your target audience and become the next big hit. But if the truth be
The Complete Guide to Gaming PR That Actually Works Read More »
Lead generation is a crucial function for every business seeking to enhance its visibility and reach. Attracting and engaging clients requires the correct combination of strategies and methods to convert them into service or product buyers. To succeed, you need a compelling message, a smooth user experience, outstanding customer service, and a strong method for
How Can Dolead Help You Generate Leads? Read More »
