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Dior Digital Marketing Campaigns: How Their Online Advertising is Reshaping Fashion

Fashion & Retail Marketing /

French multinational luxury fashion house, Dior is undoubtedly one of the influential forces in the fast fashion industry.  With more than 200K employees all around the world, the Christian Dior-founded brand also recreates the “online popularity” game; according to a 2023 dated Luxe Digital study, Dior captures 13.83% of the total search for luxury interests […]

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How to Surface Actionable Insights Fast for Marketing Client Meetings?

Digital Marketing /

What your clients want is clarity. They need to know what’s working, what’s not, and what comes next. And fast.  You’ve got a client meeting in 15 minutes. You open the dashboard, scan the numbers, and… now what? You don’t have time to dig through every metric or second-guess what’s important.  You want to show

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AI Marketing Statistics Every Business Leader Must Know in 2025

AI Marketing /

If you don’t have AI in your marketing, your marketing is about to die. While some teams still juggle manual workflows, the ones pulling ahead are using AI to write content, optimize SEO, personalize campaigns, and break down data—all before lunch. (With human touch, editing, creativity, and control, of course!) So, AI marketing statistics outline

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Apple Marketing Strategy: What Brands Can Learn & Apply Today

Apple Ads & Digital Marketing Campaigns, Digital Marketing /

Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, it’s not surprising that the brand was voted multiple times as the overall winner of the CMO Survey Award for Marketing Excellence.  At the core

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KFC Marketing Strategy & “Finger Lickin’ Good” Advertising Campaigns

Food & Beverage Marketing /

Who doesn’t like juicy on the inside and crispy on the outside delicious fried chicken that is finger lickin’ good? Well, most of us are familiar with the secret recipe of the Colonel and it’s without a doubt one of the most well-known brands around the world. Yes, we’re talking about Kentucky Fried Chicken. With

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6 Digital Marketing Tactics That Actually Work for Cybersecurity Startups

Digital Marketing /

If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with more generic marketing approaches in other industries, the security space demands something different—authority, expertise, confidence,

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Why Your Agency Needs To Be Monitoring PPC Benchmarks?

Digital Marketing /

PPC results don’t exist in a vacuum. What looks like strong performance in one industry might be underwhelming in another. That’s why marketing agencies need a clear way to compare their clients’ data against industry norms. Without context, even high-performing metrics are misleading. Running a successful PPC campaign is all about knowing how those clicks

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Find Digital Marketing Clients on LinkedIn in 7 Steps (Lead Gen Solved)

Agency Growth, Social Media Marketing /

Long before the Wall Street Journal declared LinkedIn “might be the best social media network,” the platform was widely acknowledged as one of the most effective B2B marketing tools ever.   However, no doubt that LinkedIn has grown in popularity in recent years, with an increasing number of people and businesses joining that vast network. That

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4 Use Cases of AI Marketing Analytics to Boost PPC Campaign Performance

AI Marketing /

There are a lot of moving pieces to PPC campaigns.  On the one hand, you need to research for keywords, write content, and stay on top of what competitors are doing.  On the other hand, you need to create performance reports for clients, monitor campaigns, and adjust bids constantly. Through this all, it’s easy for

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AI Implementation Strategy for Agencies: 7 Best Practices from Experts

AI Marketing /

In just a few years since AI took off, it has evolved from being the shiny new toy in marketing to the backbone of how agencies operate. In fact, according to Forrester’s 2024 report, 91% of U.S. advertising agencies are either using or exploring generative AI.  But implementing AI successfully isn’t as simple as plugging

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